Quick answer
A simple but polished CGI product asset can start around $600 when the brief is tight: one product, one focused shot, short duration and clean delivery. A stronger launch film often starts around $1,200. A campaign-level visual system with multiple scenes, vertical cutdowns, stills and more art direction can move into $2,400 - $7,500+.
One hero shot, loop, short reveal or polished test asset.
More developed scene, pacing, sound moments and platform delivery.
Main film plus cutdowns, stills, alternate formats and deeper direction.
Why the price changes so much
A ten-second video can be simple, or it can be extremely expensive. A clean bottle reveal on a dark background is not the same job as a full environment with particles, liquid simulation, camera moves, labels, reflections and platform cutdowns.
The biggest driver is not length. It is the amount of design decisions inside each frame. Premium CGI needs the product to feel tangible, desirable and correctly lit. That takes time before the edit even begins.
Main CGI product video cost drivers
- Product asset quality. Clean CAD, textures, packaging files and logo files reduce setup time.
- Material realism. Glass, metal, liquid, cloth and transparent packaging need more look development.
- Scene depth. A studio backdrop is simpler than a full world, interior, store scene or cinematic environment.
- Motion ambition. Slow premium reveals cost less than complex choreography, simulation or many camera moves.
- Delivery map. YouTube, TikTok, Instagram, Shopify and ads may need separate crops, timings and exports.
- Timeline pressure. Rush schedules compress decisions and usually need a production premium.
How to keep the budget efficient
The cheapest way to get good CGI is not to make it look cheap. It is to decide what the video has to do before production starts. One unforgettable product moment is usually better than five average shots.
Send references that show mood, pacing and lighting. Choose the primary platform first. Decide whether the asset is meant to explain, impress, sell, tease or support a launch. Clear direction protects the budget because fewer hours are wasted guessing.
What to send for an accurate quote
A strong first message includes the product files or photos, brand logo, target platform, desired length, deadline, references and the number of final formats. If you already know where the video will live - landing page, Shopify, TikTok, YouTube, ad creative or launch deck - say that too.
The quote becomes clearer when the production team knows both the visual ambition and the business job behind it.
Turn the reading into a clearer scope.
If you already have a product, property, track, reference board or deadline, send it over. A focused brief makes the quote faster and keeps the creative direction sharper.
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